5/30/2023 0 Comments Logos pathos ethosI lay out the solution step-by-step then anticipate and solve complications. In steps 5 and 6 (plan and conflict) I appeal to logos.I explore the emotions (often frustration, realisation and relief) that I went through as I found the solution. In steps 2, 3 and 4 (desire, wall, epiphany) I appeal to pathos.I build credibility and trust that I know what I’m talking about. I explain how I (or someone else) has been there and done that.
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